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New Orleans Business Alliance Staff

Quentin L. Messer, Jr. ,
President and CEO, Contact


Quentin L. Messer, Jr. was selected to lead the New Orleans Business Alliance in July 2015, having spent the previous three years at Louisiana Economic Development (LED), most recently as Assistant Secretary. At New Orleans Business Alliance, Quentin leads initiatives and programs related to business intelligence, economic competitiveness, small business services, business attraction and retention, including the Bioinnovation and Health Sciences cluster, and has overall responsibility for executing the Business Alliance’s ProsperityNOLA strategy.

Filling a similar role at LED, where as a member of the executive management team, Quentin was President of the Louisiana Economic Development Corporation (LEDC); Secretary’s designate to the Research Park Corporation board, where he is the Board Treasurer and Chairperson, Audit Committee; staff lead for the Louisiana Innovation Council (LIC); and the agency’s representative on ratings agency calls related to the State’s General Obligation and other indebtedness.

Quentin was selected as a 2015 Dr. Martin Luther King, Jr. Distinguished Leadership Award recipient of the Fannie Lou Hamer Community Service and Leadership Award by Grambling State University. He is member of the Council for a Better Louisiana’s (CABL) Leadership Louisiana class of 2014. He is a member of the fifth class of the Eli and Edythe Broad Foundation’s Broad Residency in Urban Education (2007-09).

A native of Jacksonville, FL, Quentin is a former corporate transactions attorney, public charter school operating executive, and strategy consultant with the Boston Consulting Group (BCG). Quentin is excited daily by the opportunity to work on better leveraging New Orleans’s human capital, infrastructure and economic assets to transform the life trajectories of more Crescent City residents.

The father of two daughters – one a Corporal in the U.S. Marines — and a son, Quentin is married to Kenya LeNoir Messer, Ed.D, Associate Vice Provost, Office of Diversity, Office of Academic Affairs at LSU. He holds an AB, Woodrow Wilson School of Public and International Affairs from Princeton University and JD/MBA from Columbia University’s Law and Business Schools, respectively.

Brenda Canada
Vice President, Retail Attraction Development & Strategy, Contact

Brenda started her retail career handling site selection for all Gap concepts in the Southwest and parts of Texas including Gap, Gapkids, Banana Republic, Old Navy, babyGap and Gap Outlet. From there, she led Viacom Retail Group’s real estate department, selecting sites for a nationwide roll-out of Nickelodeon stores in upscale malls. A licensed real estate agent, Brenda also leased shopping center developments – new and established – across New Mexico. She represented a number of national tenants as they expanded into that market including The Limited, Hancock Fabrics, Curves, Sunflower Markets, David’s Bridal and Pier 1.

After falling in love with New Orleans during her first visit in 1970, she returned frequently, including annual visits after Katrina to support the city. Brenda now works with national, regional and local retailers, developers and brokers to expand the retail options across New Orleans.

Under her leadership, the New Orleans real estate community has developed a consistent model and message for communicating with retail prospects, and she actively seeks out ways to coordinate the city’s divergent neighborhood, governmental and civic groups to promote retail growth. She also serves as the Public Sector Co-Chair of the Louisiana chapter of the International Council of Shopping Centers.

New Orleans projects that have flourished under Brenda’s involvement include Costco, New Era Cap Co, Algiers Plaza, Big Lots in New Orleans East, The Outlet Collection at Riverwalk, South Market District, CVS, Wildlife Reserve, Faubourg Wines in The Marigny, and Magnolia Marketplace.

Louis David

Vice President, Business Development and Strategy

Alejandra Guzman

Vice President, Program Development and Strategy

Ken Weatherup

Vice President, Human Capital and Culture

Lynnette White-Colin

Director, Small Business Ecosystem Development

Katy Dupre

Manager, Economic Competitiveness

Lisa Hellrich

Special Assistant

Mary Matthews

Director, 504ward

Amritha Appaswami

Director, Business Development and Strategy, Bio and Health Services Innovation

Dominique Flugence

Finance Associate

NOLABA Contract Web Developer:

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NOLABA Vice President, Brand Perception & Positioning:

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NOLABA Investor Relations Manager:

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