Creative Digital Media in New Orleans
Creative Digital Media encompasses the industries, businesses and workforce skills that commercialize creative content through digital production and global distribution. This cluster captures the written, spoken, musical, theatrical, visual, and design creativity in digital formats, developing products that are in-demand and marketable in today’s global economy.
New Orleans’ native, creative culture – coupled with its entrepreneurial ecosystem and affordable business costs, as well as the state’s digital media tax credits – has attracted scores of businesses in this field, and the city has nurtured their success.
During the past few years, New Orleans’ reputation as an entrepreneurial hub for creative digital media has grown exponentially. New Orleanians who have enhanced their creative skills elsewhere are returning home to launch their own enterprises.
Additionally, national and global firms have chosen to locate here recently based on the city’s wealth of creative talent.
Louisiana’s competitive film incentives have positioned the state and New Orleans as a premier production location.
Key facts about this industry cluster:
Louisiana’s growth rate in digital media (i.e. software and video game development) has outpaced national growth rates and has grown an average of 9 percent annually between 2001 and 2007. Such growth has been aided by the State’s strong incentive program, which has supported major employers, including Gameloft and GE.
Certain segments of this cluster offer an average wage of $78,000 – far exceeding the city’s overall average wage.