The New Orleans Business Alliance (NOLABA) is proud to announce the return of its local shopping campaign, Homegrown Holidays, as part of ongoing efforts to support local retail businesses this holiday season. Those who shop at one of the 50 participating businesses across seven high-impact, disinvested New Orleans neighborhoods, including Treme, New Orleans East, Gert Town/Hollygrove, Algiers, Lower Ninth Ward, and Gentilly, between Black Friday (November 25) and New Year’s Eve (December 31) will be entered into a raffle for a chance to win a $200 cash prize.

With over 1,000 small businesses combined, these communities have been identified as the primary focus of NOLABA’s Resilient Corridors Initiative - a joint program with the City of New Orleans to advance commercial revitalization efforts through direct funding and technical support to local businesses. 

As local business owners continue to rebound post-pandemic, NOLABA encourages shoppers to support them over corporate chains these next few weeks and help further the momentum and contribute to the city’s long-term recovery and success heading into 2023 and beyond.