InvestNOLA Fall Training Series
Overview
A year ago, the New Orleans Business Alliance (NOLABA) launched InvestNOLA, a small business growth program targeted to high growth potential businesses owned by people of color. The program’s purpose is to accelerate scale in qualified businesses with the ultimate goal to create the first generation of $10M minority-owned ventures. InvestNOLA provides:
Connections to market opportunities
Access to Innovative capital
Access to Innovative capital
As the city moves to slowly re-open commerce, and early federal assistance programs wind down, businesses are in need of crisis management support. NOLABA is pleased to offer the InvestNOLA Executive Education training sessions to ALL local small business owners.
Schedule & Registration
Session Structure
- 75 minutes: 60 minutes of content, 15 minutes Q&A
- Beginning September 10; Final session November 5th
- All Sessions Virtual via Zoom
Applying a Crisis Framework
DATE: September 10, 2020
TIME: 11:00 AM – 12:15 PM
PRESENTER: Dave Parker
Session 1. Objective:
- Protecting the team
- Stress testing the financials
- Defending against significant revenue declines
- Stabilizing operations for the new norm
- Playing offense
Pivoting to New Market Opportunities
DATE: September 24, 2020
TIME: 11:00 AM – 12:15 PM
PRESENTER: TBD
Session No. 2 Objectives:
- Examining the relevance of what you used to sell and what you could do now
- PPP/EIDL/State Grant Program optionality - what options for growth can you develop from these resources
- Pivoting into new markets
- Pivoting into new products
- Innovation
Cash Runway & Planning
DATE: October 8, 2020
TIME: 11:00 AM – 12:15 PM
PRESENTER: Dave Parker
Session No. 2 Objectives:
- Cash Planning/Projecting
<3 Months, <6 Months, >6 months - When to grind; when to close
- Defensive posture
- Shifting to offensive posture
Looking at Exit Optionality
DATE: October 22, 2020
TIME: 11:00 AM – 12:15 PM
PRESENTER: Dave Parker
Session No. 4 Objectives:
Determining when to exit
- When to merge
- When to sell
- When to buy
- Restructuring (Bankruptcy)
Marketing and Sales in the Post-COVID Economy
DATE: November 5, 2020
TIME: 10:00 AM – 11:15 AM
PRESENTER: Dave Parker
Session No. 5 Objectives:
- Tactical marketing plans
- Digital
- Traditional
- Tracking spend and results
- Sales plan
- Hiring the right salespeople
- Effective Compensation Strategies
- Sales management
