Business Alliance Announces New Orleans East Growth Strategy

To propel growth in New Orleans East, the New Orleans Business Alliance today announced a multi-layered strategy to promote economic and community development for the area’s approximate 85,000 residents.

The Strategy includes promotional messaging designed to reach hundreds of thousands of people, with local- and nationally-focused initiatives to drive business growth to one of the state’s most populated communities.

Boeing has more than 650 employees in Louisiana, most are located in New Orleans East where they are building launch systems for missions to the Moon and Mars.

“While the Business Alliance is the economic development organization for the entire city, it’s important to clearly communicate the value of New Orleans East ,” said Quentin L. Messer, Jr., president and CEO of the New Orleans Business Alliance. “With numerous available high traffic retail sites, significant local talent and infrastructure, New Orleans East is well-positioned for accelerated economic expansion.”

Lamar’s research predicts the rotating messages will result in nearly 300,000 weekly impressions.

The promotional component most residents and out-of-state travelers will see is a three-month digital billboard campaign, contracted through Lamar Advertising Company. It is located adjacent to the I-10 High Rise Bridge to maximize impressions during high traffic periods. Lamar’s research predicts the rotating messages will result in nearly 300,000 weekly impressions.

PJ’s opened its first New Orleans East coffee shop on Read Blvd. in 2019.

The billboard campaign will cover the Thanksgiving and Christmas holidays, as well as the Bayou Classic, the R+L Carrier New Orleans Bowl, the Allstate Sugar Bowl and NCAA National Football Championship.

Folgers moved all of its coffee manufacturing operations to New Orleans East. Plants were previously located in Texas and Missouri, and now approximately 700 employees work there.

“Our targeted campaign says New Orleans East is a great location for successful businesses while showing appreciation for existing business and investments in a positive, fact-based manner,” said Messer.

The outdoor campaign will consist of rotating messages highlighting both economic expansion and the diverse business entities succeeding in New Orleans East. The first round of billboards will highlight specific sectors including:

  • Advanced Manufacturing
  • Consumer Products
  • Healthcare
  • Retail
New Orleans East Hospital opened in 2014, and is the first full-service hospital in New Orleans East since Katrina. It has over 120 physicians on staff and is a leader in diabetes care.
National Retail Outreach and Opportunity Zones

In addition to advertising, the Business Alliance strategy drives for retail and business growth through data-driven tools, nationally-respected partnerships and investment opportunities:

Buxton Partnership: Buxton is the nation’s leading retail data and target acquisition company. It has served more than 800 communities and more than 5,000 cross-sector clients.

Retailer Conference: The Alliance attends ICSC RECon, the largest retailer conference in America, with Buxton as a partner to meet with national and regional retailers interested in New Orleans East opportunities.

Dixie Brewing was acquired by the Bensons, owners of the New Orleans Saints and Pelicans. In 2018, the company moved back home to New Orleans and is building its new brewery with an entertainment facility in New Orleans East.

Jazzland Redevelopment: The Alliance partners with consultants Perkins + Will and TIP Strategies seeking Jazzland redevelopment opportunities.

Opportunity Zones: The Alliance views Opportunity Zones as tools for attracting investments. By hosting the O-Zone Ready Community Workshop, Nov. 19, it will educate potential investors and work to drive community-oriented growth in underserved neighborhoods.

Messer added: “Opportunity Zones in New Orleans East present opportunities for place-based investment and growth-oriented businesses.”

LM billboard
In 2018, LM Wind Power opened it Technology Centers America in New Orleans East. In addition to creating new jobs, the company produces massive wind turbines used around the globe.
Additional Neighborhood Development and Business Growth Capacity

The Business Alliance expanded capacity and efforts to benefit New Orleans East:

Neighborhood Development: Recruited three new urban development staff members to strengthen capacity and better assist Mayor Cantrell’s Administration, City Council, community leaders and local development partners.

Small Business Growth: Launched InvestNOLA to help scale minority-owned small businesses into enterprises with $10 million in annual revenue, plus three powerful online small business growth tools.

Workforce Development: Launched two STRIVE International career-readiness trainings for New Orleans East residents.

AT&T has invested in New Orleans East through retail and its “AT&T Believe New Orleans” community investment initiative which brought much needed career-readiness training to New Orleans East residents.

Business Attraction and Retention: The Alliance plans “familiarization tours” for business brokers and commercial real estate representatives to peak interest in available business sites there.

Accredited Economic Development Organization by International Economic Development Council
About the New Orleans Business Alliance

One of fewer than 70 Accredited Economic Development Organizations worldwide, the New Orleans Business Alliance is the official 501(c)(3) non-profit economic development organization created as the partnership between the City of New Orleans and the business community to enhance the economic security of all New Orleanians by diversifying the local economy, developing local talent and expanding entrepreneurial opportunity. Through an inclusive economic development strategy, we will create the perfect intersection of culture and commerce resulting in more equity and greater prosperity for all. Learn more at


Sign up for our newsletter to keep up with the latest events, opportunities, and announcements from NOLABA and the New Orleans business community.
1250 Poydras St., Suite 2150
New Orleans, LA 70113 | 504.934.4500